Everywhere Digital Expands Voice Search Visibility in Australia

In a unique offering in Australia, we’re pleased to announce that Everywhere Digital’s clients can now be found with voice search on Amazon Echo devices and Amazon Alexa-powered services.

This integration gives Australian businesses control over the answers Alexa provides about them.

This adds to the current voice search visibility that we already provide to Everywhere Digital’s clients on Google Assistant and Apple’s Maps and Siri-enabled services.

So if you have an Everywhere Digital Website product (EverywhereWebsite or EverywhereCard) and Everywhere Digital's Digital Knowledge Management platform (EverywhereSync), your customers can get your accurate business information that you control from a single dashboard, just by asking Alexa, Google or Siri.

• “OK Google, how do I get to {your business}?”
• “Hey Siri, how late is {your business} open?”
• “Alexa, is {your restaurant business} child-friendly and do they serve vegetarian options?”

Most of these searches are done using Google (“OK, Google”) or Siri (“Hey, Siri”) on smartphones, but dedicated “smart speaker” devices like Amazon Echo (“Alexa”) and Google Home are an increasing part of the voice search landscape.

Needless to say, it’s important for your local business to be visible on all of them.

Peta Rowton, Everywhere Digital’s Founder, said “At Everywhere Digital, we’re constantly advancing our product line to deliver greater value. The addition of Alexa to our EverywhereSync - Digital Knowledge Management product is the latest example and we’re excited to bring it to both existing and new Everywhere Digital clients.”

Additionally, Everywhere Digital makes it easy for local businesses to keep their business information up-to-date – whether customers are searching online or by voice. “Everywhere Digital is a one-stop-shop that enables local businesses to keep their online information complete and accurate and this now includes Alexa. With EverywhereSync, clients can update their information across a large and growing part of the Web from a single dashboard.”

Make sure your business is future-proof

Voice is here and growing fast. A new global report ranks Australia as having the 7th highest market penetration of smart speaker in the world.

That equates to approximately 1.35 million Australians who now have a smart speaker with a voice-activated assistant, with one in three considering buying one in the next twelve months. That would put the figure up around 4 million.

It’s often easy to think that tech changes will slowly trickle down to “local” business, but so much of voice search is completely LOCAL – searches based on location or "near me" searches – that it’s more important than ever to make sure your business takes the right steps now.

Let’s have a no obligation chat to make sure your prospects and customers can find your business everywhere, no matter how or where they search… including with voice search.

Contact us at [email protected] now to get started, or if you’d prefer, let’s set up a time and we’ll call you.

Originally published: September 2018

Updated: 21 July 2019